Diamonds & jewellery store cape town
Genius starts great work,
craftsmanship completes it
craftsmanship completes it
Explore Cape Town's Ultimate Diamond Experience
Discover the World of Diamonds
A Legacy of African Excellence Since 2001
Located in the heart of Cape Town, The Diamond Works Institute weaves together heritage, beauty, and innovation.
Born from a passion to share South Africa’s remarkable diamond story, we offer an immersive journey into the world’s most precious gems – and have established ourselves as custodians of African excellence in diamond and tanzanite artistry.
Signature Experiences
Your journey begins with a glass of South African sparkling wine, setting the stage for an extraordinary exploration. Our expert guides reveal the mesmerising world of diamonds and the remarkable story of tanzanite – a gem 1000 times rarer than diamonds, found only in the shadow of Mount Kilimanjaro.
Your complimentary experience includes:
- Expert demonstrations revealing the precision of diamond polishing.
- An immersive journey through the historic Kimberley Mine via virtual reality.
- The glamour of Hollywood's golden age through our Elizabeth Taylor augmented reality (AR) experience.
- A guided tasting of premium South African wines paired with artisanal chocolates.
- Interactive sessions revealing the intricate art of diamond grading.
African Heritage
in Every Gem
Our privileged relationships with African mines and master craftsmen ensure authenticity in every piece.
Through decades of expertise, our GIA-certified gemmologists select only the finest stones, whilst our master goldsmiths transform precious metals and gems into wearable masterpieces that honour African artistry.
Bespoke Jewellery
Our Premium Collections
Diamond Collection
The Diamond Works only selects the very best stones that meet The Diamond Works standard, reviewing Cut, Colour, Clarity, and Carat.
Collection
Classic
Collection
Luxury
Collection
Black
Tanzanite Collection
The Diamond Works only selects the very best stones that meet The Diamond Works standard, reviewing Cut, Colour, Clarity, and Carat.
Collection
Solitaire
Collection
Luxury
Collection
Rings
Jewellery
The Diamond Works only selects the very best stones that meet The Diamond Works standard, reviewing Cut, Colour, Clarity, and Carat.
Collection
' I Am African'
Collection
Rings
Collection
Pendants
Try on a Timeless Piece of Exquisite Jewellery
One-Of-A-Kind Jewellery
Trusted Reviews
Recent Customer Reviews
You can see the art of diamond cutting along with a complimentary glass of a choice of wine. The famous Cullinan diamond is featured here. Could also see Tanzanite stone. This store is more of a retail outlet.We went there as part of Cape town city sightseeing tour. We were not having plan to buy such precious jewelry and diamonds, but had a good view of the diamond works. The outlet is well laid out right in the city. The staff was very welcoming and informative.Visit the place if you are inclined to buy diamonds or precious stones.
Had a great time sipping on sparkling wine and looking at the exquisite diamonds and tanzanites on display. Bought a pair of Tanzanite stud earrings that look amazing. The sales person knew the product and provided excellent customer service. Worth visiting even just to gain some knowledge on diamonds, Tanzanites.
Quality diamonds and great service, absolutely love the energy. Thanks guys for an amazing experience.
Nice people. But the prices for diamonds are completely off. They charge 2.5 times market value.
I celebrated my 60th birthday with a trip to South Africa. On my first day in Cape Town the group tour guide made a surprise stop at the Diamond Works Cape Town. A few of us indulged in champagne mimosas while listening to a brief presentation by Asiphe about diamonds (color, clarity, cut , carat weight, and cost). Once Asiphe apprised us of a 50% discount available for our group, the women quickly began to shop while the men prayed. I'm usually not drawn to expensive jewelry (life style and budget), but the occasion compelled me to browse. Most surprisingly I actually found a pair of earrings that I love. The discounted price my ears heard Asiphe quote in Rands fit my budget. A perfect intersection. I excitedly whipped out my bank card and made the purchase. I was so excited. I returned to the hotel showing off my new diamonds. Finally, I took a moment to review the purchase text message from my bank. The Dollar amount noted inside the text was nearly $900 more than I expected. This was a mistake that had to be corrected. Immediately, I requested the hotel driver take me back to the Diamond Works store. Asiphe was still at the store and smiling when I arrived. I discretely explained to her what I believed was a keypunch mistake. I was so sad when she explained that I had misunderstood the price. No shocker. It was my first day in South Africa. Asiphe was very understanding when I explained that the cost was outside my budget and I'd have to return the earrings. To execute the return, Asiphe had to get her manager Mel who was equally understanding of my plight. As Mel began to process the return, I continued to express to Asiphe my disappointment in not being able to keep the gift that I'd purchased for myself. Overhearing our conversation Mel reacted to the news of it being both my birthday and first day in Cape Town. She stopped processing the return. "What can you afford?" Mel asked me. I stated the discounted amount I originally believed to be the cost. She countered higher, but I simply couldn't pay a single dollar more than the discounted amount I originally believed to be the cost. With that I was resolved to complete the return. However, Mel was also resolved not to allow me to leave in disappointment on my birthday and first day in Cape Town. She asked me sit and have a cup of hot tea while she checked on a few things. Less than five minutes later, Asiphe shared the good news. Although Mel was still in the back talking with someone, she'd sent message that I would be keeping my birthday gift earrings and the nearly $900 credit adjustment would be made to my account!! A few minutes later Mel emerged from the back office and processed the credit adjustment, provided me a new receipt, and handed me my certified diamond earrings. Thrilled is an understatement of how I felt. I am so grateful to both Mel and Asiphe for their patience, understanding, kindness, and generosity. They were essential in setting the perfect pace for my entire trip. I'm back in the United States and I can't stop telling anyone who'll listen about the amazing God blessed experiences I enjoyed in South Africa...starting with my first day at The Diamond Works Cape Town.
Diamonds are truly forever...experience luxury and beauty with a view of the craftsmanship that goes into it.
Spaces and Places that you would not walk in without knowing what happend behind secured doors. I was excited to be invited by Jetsetting Janet to an event at the Diamond Works. What an interesting venue to have a gathering of like minded people to listen to an author and to see and experience the venue. There was delicious catering and some exciting prizes to be won: several sponsored pamper weekends, getaways and so much more. Each person received a goodie bag. A few Thai ladies heightened this experience by doing shoulder and neck Massages. This was definitely a pamper session in a surrounding that a girl could only dream of.Congratulations to Jetsetting Janet for taking us into spaces unknown to us ❤️❤️❤️❤️
Never buy from here. Not good place, diamond bought from here has no good value.
Best place for the tourists.They gives you certificate for all tanzinate and diamonds . Very nice place you can get good story about gold . Dimond and tanzinate
If you’re looking for unique things to do in Cape Town then the Diamond Works Tanzanite Experience is most definitely for you. Tanzanite is 1000 times rarer than a diamond and is the only coloured gemstone with its own grading system. The tour aptly starts with a glass of bubbly where after the intricate process of making Tanzanite jewellery is explained and demonstrated. The tour is very informative and to be honest, it will make you think twice before purchasing precious gemstones from commercial jewellery stores again! They also offer a jewellery making workshop with bottomless bubbly which is perfect for end-of-year functions or for a group of friends.
Great place to shop diamonds,tanzanite and watches.Nice people and great info given
Amazing display and one should definitely take a tour about diamonds and diamond cutting.
I love visiting The Diamond Works, they have a free Sparkley Diamond Tour and gorgeous pieces of jewellery to choose from, especially there Tanzanite collection, the most stunning pieces and the color of the Tanzanite is exquisite, if you in Cape Town make a booking for the tour and enjoy your shopping very good prices indeed on there jewellery.
Awesome Tanzanite Demo and gin tasting on Saturday. Perfect event to get focussed on being creative and forgetting about all the noise in life. Well done Team Diamond Works... we had 2 hours of so much fun! Highly recommended Ladies!
To experience beautiful things come here. There is a workshop and store, Internet cafe and coffee/champagne station.
Visit The Diamond Works Institute
Situated minutes from the V&A Waterfront, we offer a world-class experience:
- Complimentary expert-guided tours.
- Tax-free shopping for international visitors.
- GIA-certified expertise ensuring supreme quality.
- Fair Trade Tourism certification demonstrating our commitment to ethical practices.
- Wheelchair accessibility and braille descriptions.
Open daily 9 am to 7 pm
Take home more than memories – acquire a piece of African excellence that you’ll treasure forever.